Your Clients Are Paying Your Competitors Right Now

Their clients had been paying competitors for years... for a service American Lazer already offered.

Not because anything was wrong.
Their clients loved them.
Nobody had just ever told them.

Copier clients had no idea they did IT.
IT clients had no idea they did copiers.

And the team had learned, without realizing it, to only reach out when something was broken.

As a certified Outgrow Advisor, I work with B2B companies to grow revenue from the relationships they already have... by building a culture of proactive outreach instead of waiting for the phone to ring.

Before we changed any behavior at American Lazer, I went out and interviewed their best clients. Then brought the recordings into our Launch Workshop and played them out loud.

One client said: "I have hated my IT company for four years. I did not even know you did IT. I would have switched four years ago."

The room went quiet.

Seven months later:
📈 24% revenue growth
📞 8,074 proactive actions made
💰 $2.4M+ in new opportunities identified

The service tech who told me flat out "I am not a salesman, I am not picking up the phone" is now one of their top performers. Nobody calls it a program anymore. It's just how American Lazer works.

If your team only calls clients when something's wrong, there's revenue sitting in your existing relationships right now.

Read the full case study here.